A pseudo-political movement Odundun group, now Odundun Vanguard, which literally translates as “builder of a better society”, was formed for the propagation of the agenda. The campaign activities witnessed many firsts – with visits to all the nooks and crannies of towns and villages in the 64 wards of the six local governments that constitute Ekiti South Senatorial District, many of which were acknowledged as the first by any senatorial aspirant in the area. His wife also visited and held meetings with all women groups across the area, enunciating specific programmes and agenda for implementation.

According to Odundun: “We provided opportunities for the people to interact and make their expectations known through the various easy-to-access platforms, including our weekly radio programmes. We were humbled when on Monday September 20th, 2010,  the campaign train momentarily brought the State’s Capital, Ado-Ekiti close to a standstill, a sequence that was described as unprecedented in the State, all to the glory of God! What was meant to be a simple submission of our Nomination Form at the Party Secretariat became a carnival, with the State Exco of the party describing it as one of the best outings ever witnessed at the secretariat!”

The colourful campaign outings and media programmes initiated by the group raised the bar for other aspirants and within a short time, Kayode Adaramodu –  “Odundun”, as fondly called, became a household name and the leading contender for the ticket.